Skift Take
From rethinking menus to opting for more comfortable and sustainable bedding, American is hoping to win over more premium travelers with more premium products.
As airlines capitalize on a post-pandemic surge in premium travel, American Airlines announced a rollout of new amenities to enhance customer experience.
Other carriers aren’t shy about their focus on premium travel. Delta Air Lines, for one, boasted $19.1 billion in revenue from premium seats last year.
American already shared its goal of expanding first class seating on domestic flights. Now, the airline p