Skift Take

India is one of the most important source markets for Thailand. Pre-Covid, nearly 2 million Indian tourists flocked to Thailand, making India the third-largest source market in 2019. Now, Thailand is looking to bring India back to pre-Covid levels.

The Tourism Authority of Thailand on Thursday hosted a group of more than 8,000 incentive visitors from India. The delegation is part of the authority’s goal of receiving at least 1.7 million Indian visitors this year, it said in a statement. 

India is one of the most important source markets for Thailand and is also the fastest-growing. In 2023, over 1.6 million Indian travelers visited Thailand, making the country the fourth-largest source market for Thailand. These tourists spent more than THB 63 billion ($1.7 billion). 

In 2024, through Febru